Selling the Culture: Part 1

SKU: DVD14479


Paul Rondeau The use of marketing techniques to sell goods is nothing new. And the art of persuasion to do the same is ancient. However, the use of marketing techniques based on psychological processes and the use of new technologies to hoist ideologies, agendas, worldviews, morals and ethics upon an unsuspecting public- now that is something quite new indeed. And yet this is what has happened and is happening today. Here to talk with us about this reality, the techniques that are used, and the ways in which they have been used to supplant a Judeo-Christian ethos with something quite different is our guest, Paul Rondeau. He is a marketing expert and a researcher on crucial policy concerns in present day culture.

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